The use of visual effects in culture and literature has a historical background in all human societies. With artistic images and the embodiment of the thoughts and emotions of the audience, they are convinced and sent to a deep understanding and belief. The Quran is full of images and imagery. The imagery of the Quran is not limited to the circle of rhetorical expression such as simile, metaphor, simile and irony, but is made up of various elements that stimulate the mind, senses and imagination of a person to convince him to believe and change his thoughts and attitudes. It ripples through the space of the entire Quranic surahs.
The goal of the Quranic imagery is to convince people of the divine messages presented in the form of images. Its method is to express an abstract meaning in the form of a real image to the audience. This article aims to extract, explain semantics and analyze the expressive style of the art of "imagination" using documentary and descriptive methods and using context and accuracy in the text of the verses. The findings of this research, in the issue of reflection on the persuasive and expressive methods of imagery in the Holy Quran, clarify that the Quran, through mental imagery, makes abstract concepts tangible so that they are more clear in the mind of the audience and, as a result, the audience's interaction with the text is better.