In Surah Muhammad, God Almighty has described the lives of sinners and righteous people. Given that the events and incidents of this Surah are related and continuous, the connection between the components of the text can be understood through the superstructural factors of coherence and substructure. This connection shows a style in the use of coherence factors in the text. The Quran in general and Surah Muhammad in particular express and portray the dignity and character of the unbeliever. In his semantic studies, " between its verses. The present study, with a descriptive-analytical approach and based on the factors of coherence and coherence according to the theory of De Beaugrand, has addressed the characteristics and signs of the unbeliever in the aforementioned Surah. The results of the study indicate that, considering the factors of coherence in Surah Muhammad; including objective repetition, pronoun reference, and deletion alongside the believer. Also, disbelief has been presented as a hierarchy that begins the Messenger of God and commits undesirable acts on earth. Considering the various factors of coherence, it can be said that stubbornness towards God, the Prophet, and what the Prophet has revealed from God causes the unbeliever to turn to sin and cause corruption on earth, and thus becomes a liar, miser, and disregard for the ties of kinship. Because he does not believe in what is true and believes in false words, and stubbornness, hypocrisy, stinginess, and committing undesirable acts are considered his personality traits in society.